UX/UI Designer
I simplify complex information through my background in graphic and product design. I love to create better digital experiences.
Experience
Susan David Photography & Design
Mississauga, Ontario (Freelance) | Feb 2008 – Present
- Collaborate with all stakeholders to ideate concepts and solutions, maintaining design consistency and coherence across features.
- Focus on user-centric design research, user interface development, visual prototyping and wire-framing.
- Create storyboards and user personas, incorporating them into design decisions, resulting in improved
design creation. - Ensures web, mobile, and PDF content is correctly tagged and structured so people with disabilities using assistive technology can read it easily.
- Present designs and key milestones to stakeholders.
- Attend weekly stand-ups to communicate work completed and upcoming actionable items.
Xerox Canada
Mississauga, Ontario (Freelance) | July 2022 – Present
- Lead a team of designers, balancing workloads and working directly with clients to scope, prioritize, and deliver design projects.
- Deliver highly accurate, brand‑compliant, visually compelling design solutions across digital and print channels.
- Enhance designs to meet WCAG 2.2 and AODA accessibility standards using Adobe InDesign, Acrobat, and CommonLook.
- Collaborate with clients across all design and production stages, presenting concepts, explaining design merits, and delivering revisions aligned with marketing strategy and brand standards.
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Organized all project files for two external clients, streamlining processes and making future design work more efficient.
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Supported clients with PDF accessibility remediation to ensure documents were usable with assistive technologies and met accessibility standards.
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Proposed and secured a client contract to update their PDF forms and implement accessibility best practices
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Managed two large-scale projects with a team of three designers to ensure timely delivery of all project deliverables.
Royal Canadian Yacht Club
Toronto, Ontario | Jan 2012 – June 2020
- Oversee all graphic design, web design, social media, photography, and video for the club.
- Open dialogue with staff and management during the full design process.
- Editorial layout and design of member magazine, promotional material, annual reports, digital screen banners, website banners, and internal documents.
- Manage the club website by collaborating with all departments to ensure accurate information is shared with the membership in an easy-to-find format.
- Maintain all branding for print and web assets and ensure guidelines are upheld.
- Create email marketing campaigns on a weekly and ad-hoc basis.
- Manage social media uploads from other departments to ensure brand consistency.
- Photograph special events such as Santa photos, Summer Ball, and Cruising Sailors Squadron yearly dinners.
- Compile & create an annual video diary compiled of member photos& videos shown at our end-of-summer celebration.
- Create original designs with the information provided by conveners to create promotional posters for events in digital and print formats.
- Copy editing materials related to communications, such as magazines, and annual reports.
- Work with vendors to ensure accurate and timely submissions.
- Create and maintain files for all creative assets and resources such as photography, art files, and special fonts
- Considered the go-to person when other work needs to be done or extra assistance is required.
